CASE STUDIES

Vienna Summer Night Concert in Seoul

2017

The first public broadcast of Vienna Philarmonic Orchestra's Summer Night Concert in Asia was held on the 26th of May, 2016 at Nanji Hangang Park in Seoul.

Total of 6,000 participants attended the event, which were composed of influencers, key opinion leaders, journalists and public.

CASE STUDIES

#VisitJamaica Launching Event

2017

In celebration of launching of the official Korean website of Jamaica Tourist Board, GEOCM organized a B2B event called #VisitJamaica.

With mixed invitation of travel influencers, travel agencies, musicians as well as entertainers, GEOCM successully informed the launch of Jamaica Tourist Board's website, as well as its beginning of activities in the Korean market.

CASE STUDIES

Austria National Tourist Office Korean Facebook page

2016

Launched the official Korean Facebook page of Austria National Tourist Office and has been operating the page since 2016.

https://www.facebook.com/KOREA.ANTO/

CASE STUDIES

PromPeru Roadshow Asia 2016

2016

GEOCM, as the PromPeru Korea PR Representative Office, held PromPeru Roadshow Asia 2016 at Lotte Hotel Seoul.

Total of 13 participants with high expertise of the industry from Peru attended the event to meet Korean travel agencies.
In addition, carriers such as LATAM Airliens group, Air Canada, Delta Air Lines and Unitied Airlines participated in the workshop along with presentation, as well as giveaways for lucky draw.

PromPeru highlighted how the outbound travel rate from Korea to Peru has increased by 73.4% in three years and shared its hope to work along with active marketing activities.

CASE STUDIES

Hi Austria Hi Vienna

2016

An official donation of 12 pieces of Enzis, which are outdoor furnitures from MuseumsQuartier, Vienna. The Enzis were donated to Seoul Design Foundation from Vienna Tourist Board and Austria National Tourst Office. It was the first government-to-government donation of the Enzis in Asia, and the name of the whole event was "Hi Austria Hi Vienna."

Along with press conference, number of marketing activities including live drawing, concert as well as dance were held for public in celebration of the donation. In total, more than 3,000 persons visited the site.

CASE STUDIES

Visit Peru Facebook Page

2015

Launched the official Korean Facebook page of Peru Tourism Board and has been operating the page since 2015.

https://www.facebook.com/visitperu.kr/

CASE STUDIES

#Viennacoffee

2015

In partnership Tom N Toms Coffee, Korea's one of the largest franchise cafes, GEOCM developed the Viennese coffee menu for Tom N Toms Odyssey stores and opened a pop-up cafe at Gwanghwamun area from May 29th to 30th, 2015.

CASE STUDIES

PromPeru TV Pitching “Youth Over Flowers”

2014

Peru Tourism Board was pitched in a TV program called "Youth Over Flowers" which resulted creation of 17 mono-destination products on Peru. The number of travellers to Peru from Korea were increased by 35% year-on-year.

To watch again please click here

CASE STUDIES

Vienna Cooking Show

2014

In celebration of Vienna Tourist Board's beginning of activities in the Korean market, GEOCM planned and organized cooking show with famous Chef Sohyi Kim and media round-table on June 12th, 2014.