CASE STUDIES

Luxury Business Institute

2018

GEOCM was in charge of introducing Luxury Business Institute's newly launched online training program to brands and stakeholders in the industry.

Through a successful press conference, GEOCM promoted the [Luxury Attitude Academy], which is an e-movie learning program of the company.

Along with publicity, online viral marketing via Facebook and influential bloggers were done.

CASE STUDIES

Austrian Night in Pyeongchang for 2018 Winter Olympics

2018

To promote Austria during Pyeongchang 2018 Winter Olympics, GEOCM participated in organizing the Austrian Night on the 10th of February, 2018 at Austria House in Pyeongchang.

Over 130 VIPs and guests from the world - Athletes, coaches, journalists and representatives from economy, tourism and politics were invited to enjoy Austrian dinner prepared by Austrian chefs along with Austrian music and dance performances. Previous Olympic gold medalists, Franz Klammer and Benny Raich came to speak as special guests. An augmented reality photo booth was installed featuring the main destinations of Austria.

CASE STUDIES

Grand Opening of Casa Peru for the Pyeongchang 2018 Winter Olympics season

2018

The promotion house of Peru called “Casa Peru” was opened at Malnanumteo Park in Gangneung in February, 2018 for the Pyeongchang 2018 Winter Olympics season. As a global project, it was the first promotion house built abroad, suggesting an epitome for the next promotion house planned in the United States and Russia. The house featured traditional Peruvian textiles, handmade goods, superfoods, and photography exhibition.

In addition, GEOCM created and published social media contents about Casa Peru for Peru Tourism Board Facebook page, Visit Peru and Commercial Office of Peru in Korea Facebook page, OCEX. Social media contents went viral by co-working with influential Facebook pages. Moreover, the Grand Opening of Casa Peru dragged attention of the major media and influencers. News was broadcasted and over 40 articles were released including featured stories on MBC and Dong-A Ilbo. Overall, more than 3,000 visitors visited Casa Peru during 18 days of the promotion.

CASE STUDIES

Vienna Summer Night Concert in Seoul

2017

The first public broadcast of Vienna Philarmonic Orchestra's Summer Night Concert in Asia was held on the 26th of May, 2016 at Nanji Hangang Park in Seoul.

Total of 6,000 participants attended the event, which were composed of influencers, key opinion leaders, journalists and public.

CASE STUDIES

#VisitJamaica Launching Event

2017

In celebration of launching of the official Korean website of Jamaica Tourist Board, GEOCM organized a B2B event called #VisitJamaica.

With mixed invitation of travel influencers, travel agencies, musicians as well as entertainers, GEOCM successully informed the launch of Jamaica Tourist Board's website, as well as its beginning of activities in the Korean market.

CASE STUDIES

Austrian National Tourist Office Korean Facebook page

2016

Launched the official Korean Facebook page of Austrian National Tourist Office and has been operating the page since 2016.

https://www.facebook.com/KOREA.ANTO/

CASE STUDIES

PromPeru Roadshow Asia 2016

2016

GEOCM, as the PromPeru Korea PR Representative Office, held PromPeru Roadshow Asia 2016 at Lotte Hotel Seoul.

Total of 13 participants with high expertise of the industry from Peru attended the event to meet Korean travel agencies.
In addition, carriers such as LATAM Airliens group, Air Canada, Delta Air Lines and Unitied Airlines participated in the workshop along with presentation, as well as giveaways for lucky draw.

PromPeru highlighted how the outbound travel rate from Korea to Peru has increased by 73.4% in three years and shared its hope to work along with active marketing activities.

CASE STUDIES

Hi Austria Hi Vienna

2016

An official donation of 12 pieces of Enzis, which are outdoor furnitures from MuseumsQuartier, Vienna. The Enzis were donated to Seoul Design Foundation from Vienna Tourist Board and Austrian National Tourst Office. It was the first government-to-government donation of the Enzis in Asia, and the name of the whole event was "Hi Austria Hi Vienna."

Along with press conference, number of marketing activities including live drawing, concert as well as dance were held for public in celebration of the donation. In total, more than 3,000 persons visited the site.

CASE STUDIES

Visit Peru Facebook Page

2015

Launched the official Korean Facebook page of Peru Tourism Board and has been operating the page since 2015.

https://www.facebook.com/visitperu.kr/

CASE STUDIES

#Viennacoffee

2015

In partnership Tom N Toms Coffee, Korea's one of the largest franchise cafes, GEOCM developed the Viennese coffee menu for Tom N Toms Odyssey stores and opened a pop-up cafe at Gwanghwamun area from May 29th to 30th, 2015.

CASE STUDIES

PromPeru TV Pitching “Youth Over Flowers”

2014

Peru Tourism Board was pitched in a TV program called "Youth Over Flowers" which resulted creation of 17 mono-destination products on Peru. The number of travellers to Peru from Korea were increased by 35% year-on-year.

To watch again please click here

CASE STUDIES

Vienna Cooking Show

2014

In celebration of Vienna Tourist Board's beginning of activities in the Korean market, GEOCM planned and organized cooking show with famous Chef Sohyi Kim and media round-table on June 12th, 2014.