Jeong Woo Choi

Financial Advisory Director


  • 15 years experience in finance & accounting, CPA
  • Worked as a certified public accountant at Sam-il Accounting Corporation, where he was in charge of M&A and financial advisory work.
  •  Carried out a project to acquire French perfume brand Annick Goutal in Amore Pacific.

  • Co-founded Yellow Travel, the travel host company of Yellow Mobile, and led growth through M&A.

  • Operating and investing in a number of businesses including beauty and travel, providing advice and accelerating for startups.