Outletcity Metzingen Buyer Engagement Program GEOCM has selected as official sales partner of Outletcity Metzingen, biggest outlet in Europe located in Germany, with the goal of sales revenue increase through South Korean buyers engagement trade activities. KPI exceeded with VIP registrations, inquires and asks for shopping support. Luxury brands in Outletcity Metzingen experienced revenue increase in high and received more shopping requests from Korean buyers
Turkey Media Fam trip & Pictorial shooting (2019)GEOCM organized the media fam trip ‘Time Travel’, to increase the awareness of the Cultural/Artistic/Gastronomic places in Turkey from the 21st to the 27th of September. The major magazines in travel and lifestyle categories participated and total of 54 pages of article with two additional social postings on the magazine’s social channels were generated, which value is over USD 280,000. In early September, GEOCM also proceed with the pictorial shooting with ELLE Korea, the high-end fashion & lifestyle magazine, under the theme ‘Fashion in Anatolia’ to introduce the tourism assets of Turkey in a modern way. The destination was exposed in the 14 pages of pictorial & a travel feature article in the magazine in addition to a video clip on magazine’s social channel with over 18,000 views.
Vienna 2020.Capital of Music event in Seoul (2019)GEOCM planned and organized the event to celebrate Beethoven’s 250th birthday, who chose Vienna for his creative work when he was 22years-old, and to promote Vienna as the destination where presents the amazing classical music. The event included a performance of Vienna classical duo, presentation by the Vienna Tourism Authority headquarters with Vienna's music story, and dinner with Vienna wine & dessert. Over 50 guests from the major media and trade participated in the event and Total of 62 articles were generated, which value is over EUR 335,618.
Hoshino Individual Media Fam trip to Hoshinoya Bali (2019)CASE STUDIESHoshino Individual Media Fam trip to Hoshinoya Bali2019GEOCM organized the individual Media Fam trip for HOSHINOYA Bali in November 2019. Hoshino Resort is Japan’s premier luxury resort brand with more than 100 years history on its high quality of services and operating 37 hotels totally in Japan and other countries. “Hoshinoya” is a flagship brand of Hoshino, as a first-class luxury brand. To introduce the luxury property for the Korean market targeting high season in winter, GEOCM arranged the individual media fam trip with the high-end membership magazines including Noblesse, Neighbor, and Avenuel. The property offered all the support including transportation, stays, and food during the trip so that the journalists could experience the genuine travel experience and deliver the value to the target. Total of 10 pages of articles in the print magazine were generated, which value is over USD 55,000.
Peru Co-Promotion with LG (2018)GEOCM planned and organized co-promotion with LG Electronics from October 1st to October 9th, 2018. The project was to promote the representative attractions of Peru by creating and publishing a video contents filmed by LG’s latest smart phone, LG V40 Thin Q.The video contents resulted total 1 million views through various channels including YouTube, Instagram, Facebook, etc. GEOCM also proceeded social media events on LG & Visit Peru’s official accounts. The events were focused on sharing the video with others to maximize the exposure for prospective travelers.
Peru Social Influencer Fam Trip (2018)GEOCM organized Peru FAM trip with key social influencers from December 4th to December 14th, 2018. Three influencers with over 230,000 followers - Jun Woo Park, Dalkom.J and Blackdia visited Cusco, Lima, and Amazon in Peru for the gourmet, luxury, and lively culture theme trip. Total of 109 postings were published and received over 363,672 interactions. Through this fam trip, prospective travelers could see diverse aspects of Peru in their most preferred channels.
Klimt Campaign (2018)GEOCM organized Klimt campaign for commemorating the 100th anniversary of Klimt’s eternal rest. GEOCM successfully promoted not only the Klimt campaign but also the arts and beauty of Vienna to Korean audience through integrated marketing channels from social media and search engine to outdoor advertisements.
Austrian Night in Pyeongchang for 2018 Winter OlympicsTo promote Austria during Pyeongchang 2018 Winter Olympics, GEOCM participated in organizing the Austrian Night on the 10th of February, 2018 at Austria House in Pyeongchang. Over 130 VIPs and guests from the world - Athletes, coaches, journalists and representatives from economy, tourism and politics were invited to enjoy Austrian dinner prepared by Austrian chefs along with Austrian music and dance performances. Previous Olympic gold medalists, Franz Klammer and Benny Raich came to speak as special guests. An augmented reality photo booth was installed featuring the main destinations of Austria.
Grand Opening of Casa Peru for the Pyeongchang 2018 Winter Olympics seasonThe promotion house of Peru called “Casa Peru” was opened at Malnanumteo Park in Gangneung in February, 2018 for the Pyeongchang 2018 Winter Olympics season. As a global project, it was the first promotion house built abroad, suggesting an epitome for the next promotion house planned in the United States and Russia. The house featured traditional Peruvian textiles, handmade goods, superfoods, and photography exhibition. In addition, GEOCM created and published social media contents about Casa Peru for Peru Tourism Board Facebook page, Visit Peru and Commercial Office of Peru in Korea Facebook page, OCEX. Social media contents went viral by co-working with influential Facebook pages. Moreover, the Grand Opening of Casa Peru dragged attention of the major media and influencers. News was broadcasted and over 40 articles were released including featured stories on MBC and Dong-A Ilbo. Overall, more than 3,000 visitors visited Casa Peru during 18 days of the promotion.
Vienna Summer Night Concert in Seoul (2017)The first public broadcast of Vienna Philarmonic Orchestra's Summer Night Concert in Asia was held on the 26th of May, 2016 at Nanji Hangang Park in Seoul. Total of 6,000 participants attended the event, which were composed of influencers, key opinion leaders, journalists and public.
#VisitJamaica Launching Event (2017)In celebration of launching of the official Korean website of Jamaica Tourist Board, GEOCM organized a B2B event called #VisitJamaica. With mixed invitation of travel influencers, travel agencies, musicians as well as entertainers, GEOCM successully informed the launch of Jamaica Tourist Board's website, as well as its beginning of activities in the Korean market.
Austrian National Tourist Office Korean Facebook page (2016)Launched the official Korean Facebook page of Austrian National Tourist Office and has been operating the page since 2016. https://www.facebook.com/KOREA.ANTO/
PromPeru Roadshow Asia 2016GEOCM, as the PromPeru Korea PR Representative Office, held PromPeru Roadshow Asia 2016 at Lotte Hotel Seoul. Total of 13 participants with high expertise of the industry from Peru attended the event to meet Korean travel agencies. In addition, carriers such as LATAM Airliens group, Air Canada, Delta Air Lines and Unitied Airlines participated in the workshop along with presentation, as well as giveaways for lucky draw. PromPeru highlighted how the outbound travel rate from Korea to Peru has increased by 73.4% in three years and shared its hope to work along with active marketing activities.
Hi Austria Hi Vienna (2016)MuseumsQuartier, Vienna. The Enzis were donated to Seoul Design Foundation from Vienna Tourist Board and Austrian National Tourst Office. It was the first government-to-government donation of the Enzis in Asia, and the name of the whole event was "Hi Austria Hi Vienna." Along with press conference, number of marketing activities including live drawing, concert as well as dance were held for public in celebration of the donation. In total, more than 3,000 persons visited the site.
Visit Peru Facebook Page (2015)aunched the official Korean Facebook page of Peru Tourism Board and has been operating the page since 2015. https://www.facebook.com/visitperu.kr/
#Viennacoffee (2015)In partnership Tom N Toms Coffee, Korea's one of the largest franchise cafes, GEOCM developed the Viennese coffee menu for Tom N Toms Odyssey stores and opened a pop-up cafe at Gwanghwamun area from May 29th to 30th, 2015.
PromPeru TV Pitching “Youth Over Flowers” (2014)eru Tourism Board was pitched in a TV program called "Youth Over Flowers" which resulted creation of 17 mono-destination products on Peru. The number of travellers to Peru from Korea were increased by 35% year-on-year.
Vienna Cooking Show (2014)In celebration of Vienna Tourist Board's beginning of activities in the Korean market, GEOCM planned and organized cooking show with famous Chef Sohyi Kim and media round-table on June 12th, 2014.